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17 Feb 2020

Paying attention to Gender pays off.


IDH – the Sustainable Trade Initiative, recently published a new Key Performance Indicators (KPIs) tool which helps track and evaluate gender-equality interventions. The new KPIs are the result of a Gender Business Case Evaluation study conducted by Fair & Sustainable (F&S) Ethiopia in collaboration with F&S Netherlands, back in 2018. 

Through this action-research, it has proved that a more ‘gender-conscious business operation’ will improve business performance – measured in indicators such as reduced absenteeism, increased productivity and other business benefits. The study focused on investigating and documenting whether investing in the female workforce (applying gender sensitive policies and practices, respecting human rights and nondiscrimination, promoting education, training, and professional development for women, etc.), aligns well with business priorities.  

The study has specifically reviewed the results of two projects – Empowering the Source 1 and 2 – which in total helped about 42 flower farms in the country to be gender sensitive in their business. The Ethiopian Horticulture Producers and Exporters Association (EPHEA), IDH, the Floriculture Sustainability Initiative (FSI), and Business for Social Responsibility (BSR) invested in gender interventions on Ethiopian floriculture farms with encouraging results. 

In collaboration with EHPEA, five farms were selected as best performing and best reporting on gender interventions. 

Based on the result of the study, IDH has developed Key Performance Indicators (KPIs) to track and evaluate gender-equality interventions, which can be found HERE. The full report of the study can be accessed HERE.

Consultants Hibiete Tesfaye and Ayalew Abebe, from Fair & Sustainable Ethiopia, and Jingwei LING and Jochem Schneemann (Team Leader), from Fair & Sustainable Consulting, participated in the study.

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